AAA Projects Slight Increase in Memorial Day Travel

Travel will be up slightly this Memorial Day holiday despite high gas prices and increasing vacation costs, according to AAA.

Car rental rates are expected to fall 16 percent from last year, with renters paying an average of $31, almost $6 less than last year.

AAA estimates that 38.3 million Americans will travel 50 miles or more from home this holiday, a 1.7 percent increase from last year.

Approximately 32.1 million travelers (84 percent of all holiday travelers) expect to go by motor vehicle, a 1.8 percent increase from the 31.5 million who drove a year ago.

Another 11 percent of holiday travelers plan to travel by airplane, up 1 percent from last Memorial Day. A projected 1.9 million vacationers (5 percent of all holiday travelers) will travel by train, bus or other mode of transportation, about the same as a year ago.

Holiday auto travelers will find a gallon of self-serve regular gasoline at a nationwide average of $3.04–up 25 cents from a month ago and more than 15 cents higher than this time last year.

According to AAA, the greatest number of Memorial Day auto travelers will originate in the West with 7.6 million travelers, followed by the Southeast with 6.9 million; Midwest, 6.8 million; Northeast, 6.0 million; and Great Lakes, 4.8 million.

Research for Memorial Day travel is based on a national survey of 2,000 adults by the Travel Industry Association of American, which conducts special research for AAA.

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Auto Rental Summit: Five Trend Lines

Taking in the seminars, discussions, and networking at the 2016 Auto Rental Summit, trend lines emerged around shifts in model mix, data protection issues, increasing labor costs, workforce engagement, and new platforms to rent cars.

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

Job Finder: Access Top Talent. Fill Key Positions.