Dollar Thrifty Teams With PROS

Dollar Thrifty Automotive Group, Inc. recently announced it has selected the contribution management system developed by PROS to match consumer demand with vehicle type and availability by geographic region.

“Given the complexities of our fleet programs and fluctuating consumer demand by vehicle type, region and seasonal factors, this is an opportunity for us to use the PROS fleet acquisition model to better manage our vehicle costs,” says Stewart Brown, vice president of revenue management for DTG.

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