The PGA TOUR and National Car Rental have signed a four-year extension to their marketing relationship through 2011, whereby National will continue to serve as the “Official Car Rental Company of the PGA Tour and Champions Tour.”
National, which has been an official marketing partner of the Tour since 1994, provides exempt members of both Tours with a variety of benefits while promoting the partnership and developing consumer specials. Player benefits include discounts, Emerald Club memberships and one-way rentals, all of which are important elements to players who travel throughout the year.
In addition to developing a PGA Tour-themed television commercial, National will be supporting this program through various Tour media assets.
Throughout the relationship, National has developed consumer promotions around selected tournaments and has provided special offers to its Emerald Club members.
National will continue to work with other PGA Tour marketing partners on developing joint promotions.