Thrifty Deploys New Customer Management System

Thrifty Car Sales, a subsidiary of Dollar Thrifty Automotive Group, Inc., has enhanced its national business development center (BDC) with the implementation of new software created by MyGoalTracking, which works on customer relationship management (CRM).

The deployment of the new system is expected to double Thrifty’s lead-management capabilities and improve customer satisfaction levels on behalf of its national network of franchised used car dealerships, the company reports.

Available at no additional cost to Thrifty’s dealers, the business development center utilizes telephone sales agents who take incoming phone calls generated by dealers’ marketing efforts. Agents also make outbound calls to follow up on Internet leads, sold and unsold showroom traffic, missed appointments and referrals.

Among the capabilities of the new system:

• Web-based application, can be accessed from anywhere via the Internet.
• Easy input of customer data by dealers’ sales staff.
• Provides “real-time” file management between dealers and Thrifty Car Sales’ national call center.
• Produces automatic scheduling of follow-up calls, letters and e-mails.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Five Business Model Trends for 2017

As new forms of mobility take flight, the borders with traditional car rental are starting to erode.

Are Commercial Drone Deliveries Eminent in the U.S.?

Amazon just delivered its first package by drone in England. Will U.S. delivery fleets be able to take advantage soon?

Autonomous Vehicles and the Changing Role of the Fleet Manager

With fewer drivers and substantially longer fleet lifecycles, fleet managers will pivot to new job functions.

Job Finder: Access Top Talent. Fill Key Positions.