Chrysler LLC to Launch Online Customer Advisory Board

Chrysler LLC is set to launch an online Customer Advisory Board to establish ongoing two-way dialogue with customers and to gain insights on product features and technologies.

The online Customer Advisory Board's closed forum leverages the technology of Passenger, an on-demand customer collaboration, to engage customers in active collaboration about products and business efforts.

"Chrysler designers and engineers have always had a pulse on the market to deliver segment-leading products, but the launch of the Customer Advisory Board gives us a new way to connect with our customers to be even more responsive and innovative," said Deborah Meyer, vice president and chief marketing officer, Chrysler LLC.

Chrysler LLC, together with its interactive agency, Organic, tapped Passenger to create the Customer Advisory Board's closed online community that will allow for ongoing two-way dialogue. Passenger will provide a combination of social-networking, community-building and collaboration technologies in an intuitive and scalable platform.

With its software-as-a-service technology, Passenger is providing Chrysler with the ability to facilitate customer collaboration, build advocacy and apply analytical technologies in one single platform.

To participate in the Customer Advisory Board, consumers are invited to submit an application at Participants must be 18 years or older, a United States resident and hold a valid driver's license.

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Auto Rental Summit: Five Trend Lines

Taking in the seminars, discussions, and networking at the 2016 Auto Rental Summit, trend lines emerged around shifts in model mix, data protection issues, increasing labor costs, workforce engagement, and new platforms to rent cars.

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

Job Finder: Access Top Talent. Fill Key Positions.