Enterprise Designates First "Green Branches"

In response to demand for environmentally friendly vehicles in Atlanta, Ga., Enterprise Rent-A-Car has designated its first “Green Branches” in the country at four locations across the metropolitan area.

Hybrids and fuel-efficient vehicles will comprise approximately 60 percent of each of the four “Green Branch” fleets, demonstrating Enterprise’s ongoing commitment to supporting the use of alternative technologies and fuel-efficient vehicles, the company reports.

Each of the Atlanta “Green Branch” fleets will be composed of approximately 30 percent hybrid gas/electric vehicles and 30 percent fuel-efficient vehicles that average a highway fuel efficiency rating of at least 28 mpg.

The largest of the “Green Branches” – Buckhead Area Enterprise Rent-A-Car – will offer nearly 50 hybrids available for rental. Additional “Green Branches” in the Atlanta area include Emory Area Enterprise Rent-A-Car, Downtown Area Enterprise Rent-A-Car and Dunwoody Area Enterprise Rent-A-Car.

In the past year, Enterprise has officially designated a total of eight “E85/FlexFuel” branches throughout the country.

The Taylor family, which owns Enterprise, National Car Rental and Alamo Rent A Car, operates the world’s largest vehicle fleet, which includes 4,000 hybrids, 73,000 FlexFuel vehicles and 440,000 fuel-efficient vehicles.

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