Payless, Strategic Marketing to Partner

Payless Car Sales Inc. has announced a new partnership with Louisville, Ky.-based Strategic Marketing Inc.

Strategic will help to develop and implement Payless' new business development center (BDC), used-car marketing and lead-generation programs.

The Payless Car Sales Franchise System is designed to help qualified independent used-car dealers keep pace with the many changes that occur within the industry, and to provide the tools and resources they need to remain competitive.

Payless provides “preferred vendor” relationships with floor-plan providers, retail lenders and F&I product and other industry suppliers. Additionally, the company offers access to off-rental inventories, ongoing consulting from a professional staff and a nationwide lead-generating Web site.

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