Payless Car Sales Goes Virtual with

Payless Car Sales, Inc. recently announced that it has teamed up with the world’s first virtual ad agency.

Pick-n-Click, a product of Zimmerman Advertising, an Omnicom Group company, puts the dealer in control of his advertising campaigns. It enables dealers to create a customized print, radio, television, direct mail and point-of-sale advertising initiative in just minutes at a fraction of the price typical with agency fees.

“One of our goals is to keep our company and dealer franchisees on the cutting edge of marketing using industry leading and innovative programs,” said Payless President and COO, Mike Harley. “In today’s world of constant change, if you are not a step ahead of the competition, you’re behind.”

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