comScore: Summer Travel Sparks Increase in Online Car Rental Traffic

comScore, Inc. recently released its monthly analysis of U.S. consumer activity at the top online properties for June 2008 based on data from the comScore Media Metrix service.

The online car rental category was the top-gaining in June, growing 4 percent to 6.5 million visitors. Enterprise Rent-A-Car led the category with 3.4 million visitors, followed by Avis Budget Group with 2.6 million visitors.

Significant gainers in the category included Dollar Thrifty Automotive Group Inc. (up 39 percent to 1.1 million visitors), CarRentals.com (up 42 percent to 892,000 visitors) and Advantage.com (up 39 percent to 214,000 visitors).

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Another Ridiculous “Used Fleet Vehicle” Scandal

While media reports concentrate on the sting and the “outrage,” where’s the empirical evidence that fleet vehicles are less mechanically sound than vehicles sold from private owners?

Will IoT Herald a New Era in Fleet Efficiency?

With the ELD rule finally in effect, small fleet operators need to hunt for new efficiencies. In transportation logistics, Internet of Things (IoT) systems could have similar lasting impacts as telematics.

Will Cars Become Transportation Appliances?

The cars are still the stars, but this year’s L.A. Auto Show revealed an auto industry at a crossroads.

Job Finder: Access Top Talent. Fill Key Positions.

>