comScore: Summer Travel Sparks Increase in Online Car Rental Traffic

comScore, Inc. recently released its monthly analysis of U.S. consumer activity at the top online properties for June 2008 based on data from the comScore Media Metrix service.

The online car rental category was the top-gaining in June, growing 4 percent to 6.5 million visitors. Enterprise Rent-A-Car led the category with 3.4 million visitors, followed by Avis Budget Group with 2.6 million visitors.

Significant gainers in the category included Dollar Thrifty Automotive Group Inc. (up 39 percent to 1.1 million visitors), CarRentals.com (up 42 percent to 892,000 visitors) and Advantage.com (up 39 percent to 214,000 visitors).

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