Enterprise Names Michael Bystrom VP of Remarketing Operations

Enterprise Rent-A-Car has named Michael V. Bystrom vice president of remarketing operations-North America. In his new role, Bystrom will oversee the remarketing function for the company’s North American operations, including daily rental, fleet management and commercial truck.

“The automotive landscape continues to evolve and have a direct impact on the remarketing industry,” Bystrom said. “At Enterprise, we remain focused on strengthening our existing business partnerships as well as developing new ones to satisfy our customers’ needs.”

Bystrom began his career with Enterprise Rent-A-Car in the company’s daily rental division in Chicago in 1991. Remaining in Chicago, he joined the company’s remarketing team and in 1994 became the remarketing manager of the upstate New York operation in Rochester, NY. In 1997, he was promoted to manage the territory that included the New York metropolitan area, Albany, southern Connecticut, and central/northern New Jersey.

Bystrom moved to Enterprise headquarters in St. Louis as a corporate remarketing manager for the company’s north central operations in 2002. In 2004, he was promoted to assistant vice president of remarketing, overseeing the same north central operations.

Bystrom holds a bachelor’s degree in economics from Illinois State University. He is married with three children.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Car Rental Rates Up, Fleet Sales Down — Correlation?

Car rental companies’ recent fleet discipline is needed now more than ever.

Hertz, Avis Autonomy Partnerships: Good First Steps on a Long Path

Two new autonomous vehicle project partnerships bring the importance of fleet management to the fore.

An Inside Look at Car Rental in China

A trip to a new car rental convention in Guangzhou reveals a booming market, yet one facing unique challenges.

Job Finder: Access Top Talent. Fill Key Positions.

>