Southwest Airlines Rapid Rewards Adds Thrifty as Preferred Partner

Southwest Airlines welcomes Thrifty Car Rental as a new preferred partner to the airline's frequent flyer program, Rapid Rewards. The partnership with Thrifty will allow the Southwest Airlines Rapid Rewards' program to acquire new members from Thrifty and build additional brand loyalty with co-branded promotions.

To celebrate the kickoff, now through Oct. 31, 2008, Members can receive triple credit on a weekly rental of five or more days. (That's 1.5 credits per transaction versus the standard 0.5 credit per transaction).

For more information, including terms and conditions, visit or

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Auto Rental Summit: Five Trend Lines

Taking in the seminars, discussions, and networking at the 2016 Auto Rental Summit, trend lines emerged around shifts in model mix, data protection issues, increasing labor costs, workforce engagement, and new platforms to rent cars.

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

Job Finder: Access Top Talent. Fill Key Positions.