Hertz Raises Retail Rates on Car Rentals

The Wall Street Journal reports several car rental agencies raising prices to reflect increasing operating costs.

Hertz Global Holdings Inc. has implemented price increases at its retail rental locations in North America and Europe to curb the effects of inflation, rising commodity costs, and a tough used-car resale market.

Hertz says car-rental rates will rise by an average of more than 10 percent in North American airport markets -- or more than $5 a day; 5 percent in U.S. off-airport markets, and about 10 percent in European airport and downtown markets.

Enterprise Rent-A-Car, National Car Rental and Alamo Rent-A-Car have increased retail pricing over the past month at airport locations. Dollar Thrifty will wait and see before it considers raising its rates, according to The Wall Street Journal.

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

Job Finder: Access Top Talent. Fill Key Positions.