Avis Budget Group to Launch Satellite TV in Rental Cars

Avis Budget Group and RaySat Broadcasting Corp. are teaming up to make road trips more enjoyable by offering Avis and Budget Rent A Car customers AT&T CruiseCast, a new satellite television service that delivers popular news, family, sports, comedy and music channels while traveling.

Starting in the second quarter of 2009, Avis and Budget customers can rent AT&T CruiseCast at select locations for $8.95 per day or $62.65 per week. The unit uses a receiver and compact, low-profile external antenna to provide 22 popular satellite television channels and 20 satellite radio channels to a rear seat entertainment unit.

AT&T CruiseCast utilizes video-buffering technology to automatically store up to three minutes of content so that viewers can continually watch programs even if there are obstructions such as an overpass, a tall building or trees. The channel line-up includes the Disney Channel, Disney XD, Discovery Kids, Animal Planet, Nickelodeon, Cartoon Network Mobile, USA, COMEDY CENTRAL, MSNBC, CNN Mobile Live and CNBC.

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