Hertz Withdraws from Israeli Airline Deal

Hertz called on the Israeli airline EL AL to withdraw an Internet advertisement that offered free Hertz rentals to British passengers who flew to Israel to show their “solidarity” with the country, according to The Independent.

The advertisements, running on EL AL’s website, stated: “Come express your solidarity with Israel. Fly with EL AL and receive 3 or 4 day car rental for free!”

The Hertz Corporation said it did not want to be associated with the offer and said it insisted that its logo be taken off the promotion.

The deal was launched on Jan. 8, five days after Israel began its ground offensive in Gaza. An EL AL spokeswoman said the airline has had numerous bookings as a result of the promotion.

The promotion sparked anger in the British Muslim community, however. A spokesperson for the Muslim Public Affairs Committee, one of Britain’s Muslim civil rights groups, called on EL AL to pull out of the deal. Muslims around the world are boycotting companies that are actively supporting Israeli companies, the spokesperson added.

A Hertz Corp. spokeswoman said the company had not been aware of the promotion being run by EL AL and its Israeli franchise operator who trades under the Hertz brand. He added that the offer was designed, run and managed by EL AL.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Trump and Regulations: An Alt-Fuel View

With 2025 emissions targets back in review, manufacturers, alt-fuel, and alt-power suppliers weigh in on the potential impacts of Trump’s initiatives.

Why GM’s Telematics Announcement is a Really Big Deal

Enabling a telematics connection at the factory — and not through an aftermarket hardware installation — is a game changer for fleets.

Four Thoughts From the 2016 Conference Calls

Sifting through the notes of Avis Budget Group’s and Hertz Global Holdings’ recent fourth quarter conference calls give us some trend lines to watch out for in 2017. (Of course, this gives us an incomplete snapshot, as Enterprise Holdings is privately held.)

Job Finder: Access Top Talent. Fill Key Positions.

>