Market Metrix Announces 4th Quarter YTD 2008 Hospitality Index Results

Despite the budget cutbacks, in 2008, customer satisfaction was up for hotels (+0.9) and airlines (+1.5), but down for car rental companies (-0.9) compared to 2007, according to the Market Metrix Hospitality Index (MMHI).

Car Rental satisfaction scores were down for the year. This industry continues to face a difficult operating environment with fewer people renting cars and rising costs (e.g. higher vehicle maintenance and repair costs). Alamo (+2.5) and Thrifty (+1.8) showed the biggest annual improvements in customer satisfaction scores despite the industry's downward slide. Enterprise continues their industry dominance with overall satisfaction and loyalty scores well above competitors, although their winning margin was smaller this year with Alamo making a big jump to finish in second place for 2008.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

A Shared Mobility Model Takes Shape for Fleets

Technology that allows cab drivers flexible access to a shared fleet is leveling the playing field for an 89-year-old taxi company.

Safety Tech: Crash Avoidance or Sensory Overload?

As advanced safety technologies become even more pervasive on mainstream vehicles, are we creating “stupid drivers?"

Own the Fleet, Own the Future

In the dialogue surrounding new transportation paradigms, fleets have been off the public radar until recently. Here’s what’s going on, and a way for you to participate in the conversation.

Job Finder: Access Top Talent. Fill Key Positions.

>