DTAG Turns to OPENLANE to Sell Off-Rental Vehicles Faster

OPENLANE announced that it has teamed with Dollar Thrifty Automotive Group Inc. (DTAG) to pre-sell its rental vehicles at OPENLANE’s online auction site, www.openlane.com. OPENLANE’s Order in Fleet program allows dealers to pre-order vehicles prior to being retired from the Dollar Thrifty rental fleet, providing them greater access to a wide selection of Dollar Thrifty’s domestic, imported and highline rental vehicles. Through OPENLANE’s online auction, Dollar Thrifty now has the most efficient channel for inventory disposal, which will result in a faster return on investment and reduced marketing costs.

As new car sales have fallen due to the economic crisis, more consumers are turning to used cars when considering purchases, thus driving increased demand for used vehicles. OPENLANE’s Order in Fleet purchase tool also offers dealers access to a greater selection of used vehicles earlier in the buying process. By pre-ordering vehicles while they are still in Dollar Thrifty’s rental fleet, dealers can obtain the vehicles they need faster, without the need for the vehicle to be retired from the rental fleet prior to sale. Dealers across North America will also benefit greatly from the new inventory source available on the site. Through OPENLANE’s “virtual” showroom of inventory, dealers will have access to Dollar Thrifty’s complete, nationwide inventory spanning a variety of manufacturer makes and models. In addition, the Order in Fleet search tool enables dealers to find the vehicles they want by searching by make, model, year, mileage and location, and also provides the option of purchasing vehicles either individually or by the truckload.

“We’re pleased to be working with OPENLANE to offer the Order in Fleet service to OPENLANE’s dealer base,” said Jeffrey Cerefice, vice president Fleet Services, Global Franchising and Thrifty Car Sales at Dollar Thrifty Automotive Group. “OPENLANE’s auction services provide us with a more efficient and cost-effective way to sell and transport our fleet vehicles by ensuring they’re sold before being retired from the fleet, which greatly speeds up and enhances the sales process overall.”

“OPENLANE has partnered with Dollar Thrifty Group for a number of years to sell its rental vehicles, and we’re pleased to deepen that partnership by providing the Order in Fleet program to facilitate the sale of Dollar Thrifty vehicles even earlier than before,” said Daniel Farrar, CEO, OPENLANE. “We’re constantly looking for new ways to help our consignors and dealers streamline the process of buying and selling used vehicles. Providing them with the ability purchase vehicles while still in fleet measures up to valuable savings and is a unique service that we consider to be a real competitive advantage.”

As part of the Order in Fleet program, purchases of vehicles pre-ordered are normally completed within 5-7 business days, including VIN and vehicle details, thus allowing dealers to floorplan vehicles faster. In addition, all Dollar Thrifty Group units ordered are guaranteed within $300 of being wholesale ready and come with no existing collision, frame, flood or fire damage.

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Auto Rental Summit: Five Trend Lines

Taking in the seminars, discussions, and networking at the 2016 Auto Rental Summit, trend lines emerged around shifts in model mix, data protection issues, increasing labor costs, workforce engagement, and new platforms to rent cars.

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

Job Finder: Access Top Talent. Fill Key Positions.