car2go Reaches 10,000 Member Milestone

car2go N.A. LLC announced it has reached the milestone of 10,000 registered members in its first North American city, Austin, Texas, just four months after car-sharing company launched the program in May 21, 2010.

"car2go's convenience and ease of use has been received with incredible enthusiasm by Austinites and this growth has exceeded our initial expectations," said Nicholas Cole, president and CEO of car2go North America. "Reaching 10,000 members so rapidly in Austin is just the beginning of car2go's success in North America. In 2011, we will continue to expand to other North American cities where there is a demand for innovative and forward-thinking transportation solutions."

Since the start of the car2go operations, more than 80,000 rentals have been completed throughout the greater downtown Austin area with average usage between 30 and 60 minutes per rental. The customers range in age from college students to retirees, with about 50 percent between 18 and 35 years old.

Individual customers use car2go for a wide variety of different purposes: from trips to work and shopping to weekend excursions. Business customers include the City of Austin, LIVESTRONG, downtown real estate firm urbanspace, creative giant GSD&M and the State of Texas. The benefits of car2go, such as on-demand rentals and one-way trips, have proven to be significant factors contributing to the success of the program.

Comments

  1. Roberto [ October 6, 2010 @ 12:16PM ]

    More of these companies seem to be popping up all over the place. Does Enterprise advertise their version of this model?

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Autonomous Vehicles and the Changing Role of the Fleet Manager

With fewer drivers and substantially longer fleet lifecycles, fleet managers will pivot to new job functions.

2017: Fleet Mix Will Be Paramount

Car rental companies are migrating to vehicle segments with better residual values, though not without bumps in the road.

Auto Rental Summit: Five Trend Lines

Taking in the seminars, discussions, and networking at the 2016 Auto Rental Summit, trend lines emerged around shifts in model mix, data protection issues, increasing labor costs, workforce engagement, and new platforms to rent cars.

Job Finder: Access Top Talent. Fill Key Positions.