FOX Rent a Car launched its new Affiliate Program on Nov. 1 and hired industry veteran Jeff Wedemire to manage the program.
"FOX is welcoming a new member to our team, and with that, a new but old portfolio to the company," says Mike Jaberi, vice president. Wedemire will be responsible for adding quality car rental companies to FOX Rent a Car as affiliates under the FOX brand, according to Jaberi.
Wedemire has nearly 30 years of experience in the car rental industry. For the past four years, he was director of reservation and revenue for a U.S.-based car rental company. He has also been a district manager for National Car Rental and Thrifty in Halifax and Calgary, Canada, as well as an account manager for VIP International.
"There are many car rental companies out there that want and need brand recognition to achieve reservation and revenue growth. But they don't have the label or all the tools that FOX has in order to do that," Wedemire says. "My goal is to find those companies and help them grow using FOX's label and the tools it can provide."
Wedemire will be based in Calgary, Alberta in Canada. He can be reached at (403) 474-7816 or [email protected].
In addition to FOX's announcement about Wedemire, the company said its Mexico Affiliate opened on Nov. 1 at three locations - La Paz Airport, Loreto Airport and San Jose Del Cabo Airport - with more to come in the future.