Airline Stops Selling Tickets Through Orbitz

American Airlines won court permission to pull its listings from the online travel site Orbitz and will stop displaying and selling tickets through the site, according to Bloomberg.

The Illinois state court decision lifts a temporary restraining order granted in November that prevented American from dropping Orbitz, according to American Airlines.

Kevin Mitchell, chairman of the Business Travel Coalition, a group that represents corporate travel managers and is critical of American's plans, said allowing American Airlines to drop Orbitz marks the "first shot in a long battle that's going to be engaged" by all airlines in 2011.

The airline has developed its own system called Direct Connect that provides fare pricing and options directly to larger online travel agencies. American is also trying to drive more bookings through its own website at AA.com.

Sabre Holdings Corp., the parent of Travelocity.com, said in a statement that American's actions will make it more difficult and costly for agents and consumers to comparison shop among airlines and will result in increased prices.

Revenue earned on American Airlines tickets and associated products such as rental cars accounted for about 5 percent of Orbitz's revenue for the nine months ended in September, and most of the affected ticket volume will be replaced by other suppliers.

Global distribution systems company Travelport said American's plan will result in inefficiencies and added costs.

In addition, Delta Air Lines terminated three online travel sites, CheapOAir.com, OneTravel.com and BookIt.com, as authorized travel agents.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

Job Finder: Access Top Talent. Fill Key Positions.