Hertz Executive Michel Taride Stars in Film to Promote UK Tourism

Hertz's International President Michel Taride appears in a new film launched by the Foreign and Commonwealth Office (FCO) to challenge audience perceptions of the U.K. and promote the country from a new perspective.

Launched as part of the "See Britain" campaign, the film is one of 30 produced by the FCO, starring a range of personalities in the U.K. whom have a story to tell about their connection to this country that captures the spirit of modern Britain.

As a Frenchman living in the U.K. and heading up the international division of an American company from London, Taride was the perfect ambassador for the FCO's campaign. As the film shows, Taride is huge fan of the U.K. and champions the country's diversity, tolerance and creativity as being facets of modern British life which truly inspire him as the president of Hertz International.

To view the video, click here.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

What a Connected Fleet Means to Avis (and Car Rental)

Counter bypass is just the beginning. The promise of a “data-driven ecosystem” that connects renters with the rental agency, retail services, and even the city is a better managed fleet, an improved user experience, and new revenue opportunities during the rental itself.

Should Peer-to-Peer Renters Pay Airport Car Rental Fees?

The question is central to the City of San Francisco’s lawsuit against Turo for operating without a permit at San Francisco International Airport.

Hard Times Ahead for the Compact SUV Segment?

The hottest segment today is facing a glut of models and volume in tomorrow’s wholesale market.

Job Finder: Access Top Talent. Fill Key Positions.

>