Hertz Executive Michel Taride Stars in Film to Promote UK Tourism

Hertz's International President Michel Taride appears in a new film launched by the Foreign and Commonwealth Office (FCO) to challenge audience perceptions of the U.K. and promote the country from a new perspective.

Launched as part of the "See Britain" campaign, the film is one of 30 produced by the FCO, starring a range of personalities in the U.K. whom have a story to tell about their connection to this country that captures the spirit of modern Britain.

As a Frenchman living in the U.K. and heading up the international division of an American company from London, Taride was the perfect ambassador for the FCO's campaign. As the film shows, Taride is huge fan of the U.K. and champions the country's diversity, tolerance and creativity as being facets of modern British life which truly inspire him as the president of Hertz International.

To view the video, click here.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Auto Manufacturers: Mobility Disruptors or Fleet Providers?

Maven’s Alex Keros shares insights into evolving smart mobility business models and new opportunities with fleet management.

What is Your Time Worth?

Personal observations of retail and travel transactions reveal just how much a consumer’s time is worth today, and how increasingly intolerant we are of inefficient transactions.

Safeguarding Your Business with Brokers

While the high-profile bankruptcy of Atlas Choice has left many car rental companies wary of working with brokers, rental companies can take steps to protect themselves and ensure a productive relationship.

Job Finder: Access Top Talent. Fill Key Positions.

>