How Avis Budget Is Using Social Media

Avis is increasing its social media efforts in the United Kingdom by adding a loyalty program for customers who check in to Avis depots using geolocation technology, according to Silicon.com.

Avis has begun working with Topguest, a service that rewards users when they check into locations by creating a Topguest account and linking it to their Facebook Places and Foursquare accounts. Users then receive a discount voucher code via the Topguest service when they check in at Avis locations.

Avis has used social networking technologies for several years. The wetryharder.co.uk blog, launched more than four years ago, is a place for customers and Avis staff to discuss positive and negative issues that have come up when people have rented vehicles.

Eighteen months ago, the company added a Twitter feed that acts as a bulletin board and publicizes offers and blog posts. The feed now has about 2,000 followers.

Avis added a Facebook page in August. Called Living for the Weekend, the page focuses on boosting weekend car rentals. The page includes links to a 5 percent discount for car rentals.

Avis customers using Topguest currently receive a 10 percent discount on their next vehicle rental, but the reward scheme will be expanded to more sophisticated offers early next year.

Other potential incentives include discounts on additional items¾such as sat-nav units¾ car upgrades on the day of rental or free additional drivers.

Avis might eventually be able to create special offers tailored to particular rental locations.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Autonomous Vehicles and the Changing Role of the Fleet Manager

With fewer drivers and substantially longer fleet lifecycles, fleet managers will pivot to new job functions.

2017: Fleet Mix Will Be Paramount

Car rental companies are migrating to vehicle segments with better residual values, though not without bumps in the road.

Auto Rental Summit: Five Trend Lines

Taking in the seminars, discussions, and networking at the 2016 Auto Rental Summit, trend lines emerged around shifts in model mix, data protection issues, increasing labor costs, workforce engagement, and new platforms to rent cars.

Job Finder: Access Top Talent. Fill Key Positions.