Auto Rental Rate Analysis for September

With the help of Michael Meyer of Rate-Highway Inc. and Jim Tennant of The Tennant Group, Auto Rental News will conduct weekly auto rental rate surveys for six major cities and will publish the findings in our e-newsletter the first Wednesday of each month.

 The average rates for September recovered somewhat from the dramatic dropoff in August. Rates are pulled for pickup 2 to 3 weeks out, so demand vs. availability can be expected to be stronger in October than September. Looking at individual cities, Boston, Chicago and Houston showed sharp increases, Seattle had a major dropoff and Miami and LAX were relatively stable.

Rate data provided by Rate-Highway, a leading provider of revenue management services for the auto rental industry. Rates are an average of aggregator/OTA rates for all vendors present in the markets listed on the date of the survey. These tables and graph show the average of all base rate quotes per day for an ICAR at the 6 airports shown, for arrivals 15 to 21 days ahead of the date of the survey, for 2 and 7 day rentals.
Rate data provided by Rate-Highway, a leading provider of revenue management services for the auto rental industry. Rates are an average of aggregator/OTA rates for all vendors present in the markets listed on the date of the survey. These tables and graph show the average of all base rate quotes per day for an ICAR at the 6 airports shown, for arrivals 15 to 21 days ahead of the date of the survey, for 2 and 7 day rentals.

Average weekly rates were quite stable. Except for the 9/9 pull (for pickup from 9/24 to 9/30), the average was between $41.02 and $42.52 for the 6 weeks ending 9/30. Miami is recovering from its low, Seattle is falling off and the rest are stable through September. Chicago continues to be at or near the top of the rate rankings.

For August's report, click here.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

Car Rental’s Call to Action on Autonomous Vehicles

The car rental industry has built-in advantages to support a world with driverless cars, but it needs to take the next step in partnering with autonomous vehicle stakeholders.

Job Finder: Access Top Talent. Fill Key Positions.