Expedia Looks to Capitalize on Argentina’s Increased Popularity

Argentina is becoming an increasingly popular travel destination, and online travel company Expedia has taken steps to keep that momentum going, according to Expedia data released Oct. 28.

The data showed positive growth in bookings made to Argentina on the Expedia's more than 100 Expedia-brand and Hotels.com-brand travel booking sites worldwide this year.

Bookings to Argentine hotels rose by more than 80 percent from 2010 to 2011, according to Expedia. The growth comes from international travelers, who are traveling in the greatest numbers from the U.S., Brazil, the U.K., Australia and Spain.

Expedia mentioned its hotel market management team is dedicated to working with hotels in Argentina. According to Expedia, some of the strongest demand for travel to Argentina is coming from Europe and Asia-Pacific, with each region growing between 50 to 125 percent over the past year. 

In addition, local tourism boards have partnered with Expedia Media Solutions to promote Argentina as a tourist destination to international travelers.

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