How Did Ace Rent A Car Win the 2011 Rental Car Satisfaction Study?

First, congratulations to the entire auto rental industry. Go ahead; take a moment to congratulate yourselves, as dangerous as that may be. Scores increased across the board in all six measures — the largest overall gains coming from Rental Car (+17), Shuttle Bus/Van (+17) and Costs & Fees (+17).

Jessica McGregor, manager of the travel practice at J.D. Power and Associates, writes: “Dealing from a position of greater financial strength and sounder footing, the industry continues to build upon and extend satisfaction gains achieved last year, and not only is bouncing back from lower levels of satisfaction reported in 2008 and 2009, but is also returning to levels of satisfaction last experienced in 2006.”

Click here to continue reading this blog post.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

Job Finder: Access Top Talent. Fill Key Positions.