Enterprise Launches Mobile Booking Sites for European Customers

Enterprise Rent-A-Car announced the launch of new mobile websites for customers in the UK, Ireland and Germany, according to a company press release.

Customers who use mobile Internet devices to access Enterprise’s European websites will now be automatically redirected to a new site in their local language. From there, they can book a rental, find their nearest branch, view or modify an existing booking or see current offers.

“In part, we believe this reflects a general shift from online to mobile transactions as more people move to smartphones,” said Ben Lawson, assistant VP of rental at Enterprise Rent-A-Car. “We believe our regional focus as the most ‘local’ rental car company in our markets is also driving this growth. Our network puts a branch only 10 miles away from over 90% of the U.K. population, which means if someone needs to rent a car when they’re on the go and booking on a mobile, we won’t be far away.”

This addition follows a 155% increase in mobile site viewings and a 238% increase in reservations made through Enterprise via mobile devices from 2012 to 2011, according to the press release.

“Our intention is to provide the same great service whether you book on a mobile, through desktop, by phone or in a branch,” Lawson said. “After all, customers want the flexibility to choose the channel that works best for them.”

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.


Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Trends Moving the Truck Market

Storylines that emerged from the 2018 Work Truck Show include the increasing need for on-site productivity, inclusion of active safety systems in trucks, DPF frustrations affecting product decisions, data management, and the growing link between fleet management and company revenue.

MIT Study Reinforces the Newfound Importance of Fleet

Uber and Lyft drivers make far less when factoring vehicle expenses, though the actual numbers are now in dispute. A proper lifecycle cost analysis would’ve helped, and shows the benefit of collaboration with fleet professionals.

What a Connected Fleet Means to Avis (and Car Rental)

Counter bypass is just the beginning. The promise of a “data-driven ecosystem” that connects renters with the rental agency, retail services, and even the city is a better managed fleet, an improved user experience, and new revenue opportunities during the rental itself.

Job Finder: Access Top Talent. Fill Key Positions.