Bob Barton to Speak at Auto Rental Summit

Bob Barton, president of the American Car Rental Association, will present the opening address at the Auto Rental Summit on Oct. 30. Barton is also president and COO of Franchise Services of North America Inc., the parent company of U-Save Auto Rental of America Inc.

In his address, “It’s Not Just the Car: How to Differentiate Yourself from the Competition,” Barton will guide attendees on the key ways their staff and marketing can make a difference in their service and the perception the consumer has of their brand.

“Bob Barton is the perfect speaker to kick off the Auto Rental Summit,” said Chris Brown, executive editor of Auto Rental News. “Bob brings 26 years of travel industry experience to deliver the right blend of motivation, information and inspiration, with relevant take-home tools for car rental operators.”

The Auto Rental Summit, held at the Marriott Hollywood Beach on the famed Hollywood Beach Boardwalk, is a gold-level training and education conference designed to improve customer service of car rental operations. Auto rental managers, executives and employees from corporate, franchised and independent companies from North America and overseas are invited to “Achieve Excellence” Oct. 29-30 in Hollywood, Fla.

The Summit will be held in conjunction with the first-ever Auto Rental News Professional of the Year Awards, which will honor three associates from auto rental companies worldwide who demonstrate and promote outstanding customer satisfaction within the car rental process.

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.


Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Trends Moving the Truck Market

Storylines that emerged from the 2018 Work Truck Show include the increasing need for on-site productivity, inclusion of active safety systems in trucks, DPF frustrations affecting product decisions, data management, and the growing link between fleet management and company revenue.

MIT Study Reinforces the Newfound Importance of Fleet

Uber and Lyft drivers make far less when factoring vehicle expenses, though the actual numbers are now in dispute. A proper lifecycle cost analysis would’ve helped, and shows the benefit of collaboration with fleet professionals.

What a Connected Fleet Means to Avis (and Car Rental)

Counter bypass is just the beginning. The promise of a “data-driven ecosystem” that connects renters with the rental agency, retail services, and even the city is a better managed fleet, an improved user experience, and new revenue opportunities during the rental itself.

Job Finder: Access Top Talent. Fill Key Positions.