Suzuki to Discontinue Auto Sales in Continental U.S.

American Suzuki Corp. (ASMC), the distributor of Suzuki Motor Corp.(“SMC”) automobiles, motorcycles, all-terrain vehicles and marine outboard engines, announced it plans to realign its business to focus on its non-automotive products.

The company stated it plans to wind down and discontinue new auto sales in the continental U.S. ASMC also stated it determined the best way to accomplish this was by filing under chapter 11.

To ensure its customers are taken care of, ASMC plans to honor all warranties and to provide automobile parts and service through its parts and service dealer network. The company added that it intends to honor any automobile buyback agreements currently in place with financial institutions.

ASMC stated it made this decision after it determined its automotive division was facing a number of serious challenges in the U.S. automotive marketplace. These challenges include the division’s low sales volume, costs associated with growing and maintaining an automotive distribution system in the continental U.S., and increasing costs associated with meeting state and federal regulations in the U.S.

The company plans to submit a Plan of Reorganization and Disclosure Statement that will detail how it will maintain and improve its motorcycle, ATV and marine divisions, and how it plans to transition its relationship with its dealers to support them and its customers through ongoing parts and service operations.

ASMC stated more information about its business realignment can be found by calling an information hotline at 1-877-465-4819.

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.


Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Trends Moving the Truck Market

Storylines that emerged from the 2018 Work Truck Show include the increasing need for on-site productivity, inclusion of active safety systems in trucks, DPF frustrations affecting product decisions, data management, and the growing link between fleet management and company revenue.

MIT Study Reinforces the Newfound Importance of Fleet

Uber and Lyft drivers make far less when factoring vehicle expenses, though the actual numbers are now in dispute. A proper lifecycle cost analysis would’ve helped, and shows the benefit of collaboration with fleet professionals.

What a Connected Fleet Means to Avis (and Car Rental)

Counter bypass is just the beginning. The promise of a “data-driven ecosystem” that connects renters with the rental agency, retail services, and even the city is a better managed fleet, an improved user experience, and new revenue opportunities during the rental itself.

Job Finder: Access Top Talent. Fill Key Positions.