Avis Campaign Wins 2012 Digital Magazine Award’s 'Advertisement of the Year'

Avis Car Rental announced Jan. 28 that the company won “Magazine Advertisement of the Year” at the 2012 Digital Magazine Awards for its iPad campaign featured in The Economist.

The “It's Your Space” campaign highlighted the customer experience through a series of interactive scenarios and allowed readers to engage in the message on their devices, according to Avis Budget Group Chief Marketing Officer Jeannine Haas.

“The increased investment in our brand marketing spend, particularly in digital, is one of the key elements in our ongoing global strategic plan,” Haas said. “This honor demonstrates that we are clearly executing against this strategy, which is very gratifying.”

The Digital Magazine Awards honor the best magazines, individuals and advertisers from the digital publishing industry.


Related articles: It’s a ­Mobile World – Are You Ready?

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Auto Manufacturers: Mobility Disruptors or Fleet Providers?

Maven’s Alex Keros shares insights into evolving smart mobility business models and new opportunities with fleet management.

What is Your Time Worth?

Personal observations of retail and travel transactions reveal just how much a consumer’s time is worth today, and how increasingly intolerant we are of inefficient transactions.

Safeguarding Your Business with Brokers

While the high-profile bankruptcy of Atlas Choice has left many car rental companies wary of working with brokers, rental companies can take steps to protect themselves and ensure a productive relationship.

Job Finder: Access Top Talent. Fill Key Positions.

>