Avis Campaign Wins 2012 Digital Magazine Award’s 'Advertisement of the Year'

Avis Car Rental announced Jan. 28 that the company won “Magazine Advertisement of the Year” at the 2012 Digital Magazine Awards for its iPad campaign featured in The Economist.

The “It's Your Space” campaign highlighted the customer experience through a series of interactive scenarios and allowed readers to engage in the message on their devices, according to Avis Budget Group Chief Marketing Officer Jeannine Haas.

“The increased investment in our brand marketing spend, particularly in digital, is one of the key elements in our ongoing global strategic plan,” Haas said. “This honor demonstrates that we are clearly executing against this strategy, which is very gratifying.”

The Digital Magazine Awards honor the best magazines, individuals and advertisers from the digital publishing industry.


Related articles: It’s a ­Mobile World – Are You Ready?

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

Car Rental’s Call to Action on Autonomous Vehicles

The car rental industry has built-in advantages to support a world with driverless cars, but it needs to take the next step in partnering with autonomous vehicle stakeholders.

Job Finder: Access Top Talent. Fill Key Positions.