Hertz Sponsors Penske Racing in NASCAR Sprint Cup and Nationwide Series

The Hertz Corp. entered a multi-year sponsor agreement with Penske Racing on Jan. 23. Hertz will serve as the 2013 primary sponsor on Penske Racing cars for select NASCAR Sprint Cup and Nationwide Series races.

Under the agreement, Hertz will be co-primary sponsor on the No. 22 Ford Fusion in the Sprint Cup Series.

In the Nationwide Series competition, Hertz will be the primary sponsor for seven races on the No. 22 Ford Mustang, including the Dover International Speedway, New Hampshire Motor Speedway, Chicagoland Speedway, Richmond International Raceway, Watkins Glen International and Homestead-Miami Speedway. Penske Racing No. 22 Cup Series and Nationwide Series team uniforms and equipment will feature Hertz branding as well.

"By sponsoring Penske Racing, Hertz is able to tap into the loyal NASCAR fan base; race enthusiasts who will love the diverse selection of cars, including cars in Hertz's Adrenaline and Prestige Collections, in our rental fleet,” said Hertz Chairman and CEO Mark P. Frissora.

Related news: Bud Denker of Penske to Deliver Keynote at 2013 Car Rental Show


  1. sponsorship for race cars [ May 22, 2014 @ 12:48AM ]

    It is a large post, what you said is actually useful to me. I consent with you anymore. Also great blog here with all of the valuable information you have. Keep up the good work you are doing here. Thank you for separation such a helpful post.

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.


Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Trends Moving the Truck Market

Storylines that emerged from the 2018 Work Truck Show include the increasing need for on-site productivity, inclusion of active safety systems in trucks, DPF frustrations affecting product decisions, data management, and the growing link between fleet management and company revenue.

MIT Study Reinforces the Newfound Importance of Fleet

Uber and Lyft drivers make far less when factoring vehicle expenses, though the actual numbers are now in dispute. A proper lifecycle cost analysis would’ve helped, and shows the benefit of collaboration with fleet professionals.

What a Connected Fleet Means to Avis (and Car Rental)

Counter bypass is just the beginning. The promise of a “data-driven ecosystem” that connects renters with the rental agency, retail services, and even the city is a better managed fleet, an improved user experience, and new revenue opportunities during the rental itself.

Job Finder: Access Top Talent. Fill Key Positions.