U.S. Consumer Online Travel Spending Surpasses $100 Billion in 2012

comScore Inc., internet technology company measuring the digital world, released its full-year and fourth quarter 2012 U.S. travel e-commerce sales estimates on Feb. 20.

Car rental spending accounted for 9% of U.S. travel e-commerce sales with $9.698 billion in spending. It jumped 6% from 2011.

The total amount of online travel spending reached $103 billion — a 9% increase from last year.

2012 Travel Spending by Category - 2012 vs. 2011


Spending (in millions)

Share of Travel Spending

Year-over-Year % Change

Air Travel $66,529 65% 10%
Hotel Reservations $19,384 19% 7%
Car Rental $9,698 9% 6%
Travel Packages $5,140 5% 10%
Other Travel $2,200 2% 10%
Total $102,951 100% 9%

Source: comScore E-Commerce Measurement

The report also revealed the top online travel agent sites based on the share percentage of page views.

Top Online Travel Agent Properties by Share of Page Views - 2012 vs. 2011

1 Expedia Inc 37.6% 31.6% -6.0
2 Priceline.com Inc 15.7% 17.3% 1.6
3 Orbitz Worldwide 12.9% 12.9% -0.1
4 Fareportal Media Group 8.5% 9.2% 0.7
5 Travelocity 10.0% 7.6% -2.4
6 Kayak.com Network 4.7% 6.9% 2.2
7 BookingBuddy Sites 0.0% 2.3% 2.3
8 CheapCaribbean.com 1.0% 1.4% 0.5
9 BookIt.com 0.9% 1.1% 0.1
10 AppleVacations.com 0.7% 0.6% -0.1

Source: comScore Media Metrix

Related article: How to Manage Your Car Rental Company's Online Reputation

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