The start-up company, which expects to launch by the end of summer, stated to potential customers that: "You're not the average vacationer and we're not the average rental car company."
Florida Adventure Vehicles (FLOAV), a new rental car company launching in Florida, announced plans to offer vehicle and equipment rentals by summer 2013, according to a March 22 press release.
FLOAV is currently running a crowdfunding project on Rockethub.com in order to prepare for the launch.
The rental fleet will include Toyota FJ Cruisers and 4Runners. Customers will also be able to rent outdoor equipment, such as bikes, camping equipment and paddleboards.
FLOAV CEO and President Bill Macauley said the company’s goal is to provide an affordable way to take advantage of all that Florida has to offer by providing transportation and equipment.
More info on the company can be found at www.floav.com.