Zipcar Appoints New Chief Marketing Officer, Executive VP

Zipcar Inc. announced the appointment of a new chief marketing officer and executive VP on March 4.

Based in Zipcar's Cambridge, Mass. office, Brian Harrington will be responsible for overseeing Zipcar's marketing organization, including member acquisition, global brand building, social media and public relations in addition to delivering new products and services. He will report directly to Scott Griffith, Zipcar chairman and CEO.

Prior to joining the team at Zipcar, Harrington operated his own consultancy, Little Harbor Group, and held leadership roles at Boathouse, a brand communications agency. He also co-founded the leisure travel website, I'm in!

Harrington was a member of the founding executive teams of Upromise and Connection to eBay, and held senior roles in sales and marketing at EF Education.  He also worked in global marketing for Sheraton Hotels and for Hill Holliday Advertising.

Harrington holds a Bachelor of Science degree from Boston College, as well as an MBA from the University of Notre Dame.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Five Business Model Trends for 2017

As new forms of mobility take flight, the borders with traditional car rental are starting to erode.

Are Commercial Drone Deliveries Eminent in the U.S.?

Amazon just delivered its first package by drone in England. Will U.S. delivery fleets be able to take advantage soon?

Autonomous Vehicles and the Changing Role of the Fleet Manager

With fewer drivers and substantially longer fleet lifecycles, fleet managers will pivot to new job functions.

Job Finder: Access Top Talent. Fill Key Positions.