Zipcar Appoints New Chief Marketing Officer, Executive VP

Zipcar Inc. announced the appointment of a new chief marketing officer and executive VP on March 4.

Based in Zipcar's Cambridge, Mass. office, Brian Harrington will be responsible for overseeing Zipcar's marketing organization, including member acquisition, global brand building, social media and public relations in addition to delivering new products and services. He will report directly to Scott Griffith, Zipcar chairman and CEO.

Prior to joining the team at Zipcar, Harrington operated his own consultancy, Little Harbor Group, and held leadership roles at Boathouse, a brand communications agency. He also co-founded the leisure travel website, I'm in!

Harrington was a member of the founding executive teams of Upromise and Connection to eBay, and held senior roles in sales and marketing at EF Education.  He also worked in global marketing for Sheraton Hotels and for Hill Holliday Advertising.

Harrington holds a Bachelor of Science degree from Boston College, as well as an MBA from the University of Notre Dame.

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.


Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Market Forces Driving Car Rental in 2018

An analysis of the conference calls of Avis Budget Group and Hertz Global Holdings reveal trends and initiatives involving fleet right sizing, pricing, ancillary revenue opportunities, and renting to ride-hailing drivers.

Trends Moving the Truck Market

Storylines that emerged from the 2018 Work Truck Show include the increasing need for on-site productivity, inclusion of active safety systems in trucks, DPF frustrations affecting product decisions, data management, and the growing link between fleet management and company revenue.

MIT Study Reinforces the Newfound Importance of Fleet

Uber and Lyft drivers make far less when factoring vehicle expenses, though the actual numbers are now in dispute. A proper lifecycle cost analysis would’ve helped, and shows the benefit of collaboration with fleet professionals.

Job Finder: Access Top Talent. Fill Key Positions.