Avis Car Rental on April 15 launched a new marketing campaign, "The Professionals," which showcases that, with Avis, the rental car becomes an essential part of successful travel.
The campaign includes four national TV commercials, each of which depicts how Avis provides busy professionals with a space that meets their specialized needs and contributes to the traveler's success on the road.
Featured in the spots are photographer Nigel Barker, beach volleyball champion Gabrielle (Gabby) Reece, golfer Steve Stricker and restaurateur/chef Thomas Keller.
"Our continued focus and investment in brand strategy and marketing is increasing rental volumes and driving sustained profitable growth," said Jeannine Haas, chief marketing officer for Avis Budget Group. "We're excited to introduce 'The Professionals' campaign and demonstrate why Avis is the right choice for busy professionals.”
The television campaign debuted April 15 and will air on network and cable television. The campaign also features engaging iPad advertisements that direct users to a game where the featured celebrities challenge users to drive a mile in their shoes through a red and white world patterned after the landscapes included in the TV spots. Users will test their skill, collecting points and rewards along the way. Beginning May 1, the iPad advertisements will run in digital versions of national newspapers and business publications, such as Avis Bloomberg Business, The Wall Street Journal, The Economist, and USA Today as well as ESPN.