Europcar Utilizes InfiniteInsight from KXEN to Optimize Operations

Europcar purchased the flagship product InfiniteInsight from KXEN, provider of predictive analytics for business users, to provide more targeted offers to customers and optimize insurance risk, fraud and operations.

KXEN announced the partnership on April 16.

Europcar plans to use the system to determine customers' likelihood to rent a luxury vehicle. The company will use the resulting list to prioritize targets.

InfiniteInsight will also help accurately forecast demand for vehicles by rental stations and vehicle type.

“Our global view of the customer is a strategic advantage for Europcar,” said Europcar Group CIO Marie-Helene Fagard. “We expect to gain insight about our customers using KXEN. We believe KXEN can allow us to create better targeted communications with our customers and optimize many aspects of our business.”

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Car Rental Rates Up, Fleet Sales Down — Correlation?

Car rental companies’ recent fleet discipline is needed now more than ever.

Hertz, Avis Autonomy Partnerships: Good First Steps on a Long Path

Two new autonomous vehicle project partnerships bring the importance of fleet management to the fore.

An Inside Look at Car Rental in China

A trip to a new car rental convention in Guangzhou reveals a booming market, yet one facing unique challenges.

Job Finder: Access Top Talent. Fill Key Positions.

>