Avis Budget Group Launches Partnership with Spirit Airlines

Avis Budget Group Inc. today announced that it has signed a new partnership agreement with Spirit Airlines. Under the multi-year agreement, members of FREE SPIRIT, the carrier's frequent flier program, can save money when they rent from Avis Car Rental and Budget Car Rental, and will also have the opportunity to earn miles when renting at Avis and Budget locations around the world.

"Avis Budget Group is well-established in markets that Spirit Airlines currently serves and those that the carrier is interested in further penetrating," said Stephen Wright, vice president of global travel and partnerships, Avis Budget Group. "We're excited to launch this new partnership and look forward to attracting new customers and driving incremental inbound and outbound volume."

The new partnership agreement includes brand exposure and cross-marketing opportunities for each of the brands. For instance, Avis and Budget will be featured in FREE SPIRIT membership communications and will be listed as a partner on Spirit Airlines' official website, Spirit.com. Similarly, Spirit Airlines will be included in Avis and Budget e-mail communications and listed on the partner pages of Avis.com and Budget.com.

"This partnership with Avis Budget Group is yet another way we are saving customers money on travel while at the same time giving them even more opportunities to earn FREE SPIRIT miles good for award travel throughout Spirit's extensive network throughout the Americas," said Barry Biffle, chief marketing officer, Spirit Airlines.

 

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

Car Rental’s Call to Action on Autonomous Vehicles

The car rental industry has built-in advantages to support a world with driverless cars, but it needs to take the next step in partnering with autonomous vehicle stakeholders.

Job Finder: Access Top Talent. Fill Key Positions.