Dollar Thrifty Automotive Group Announces Expansion of Brands in Europe

Dollar Thrifty Automotive Group Inc., a wholly-owned subsidiary of Hertz Global Holdings Inc., announced the expansion of its Dollar Rent A Car and Thrifty Car Rental brands in Europe. Since February 2013, the company has opened 114 corporate locations in France, Spain and Luxembourg, with 22 more locations scheduled to open in Spain in the coming weeks.

Additionally, the company reacquired the Dollar and Thrifty brand rights from Benelux franchise partner, 24 Mobility, and will open nine locations in Belgium and the Netherlands under corporate ownership by the end of June.

Many of the new Dollar and Thrifty stores are located in key leisure destinations for European travelers. These include an in-terminal presence at the Charles de Gaulle (CDG), Orly (ORY) and Nice (NCE) airports in France as well as the Malaga (AGP) and Barcelona (BCN) airports in Spain.

"We have a long-term growth strategy for the Dollar and Thrifty brands internationally with a focus on key leisure destinations, such as the recent and planned openings in France, Spain and in the Benelux area," said Mark Frissora, chairman and CEO of Hertz Global Holdings Inc. "Europe is a high-priority market for the Dollar and Thrifty brands, and this is only the start of our plans for rapid international growth which includes the Middle East and Africa, in addition to further expansion in Europe."

The latest openings bring the brands' totals to 335 Thrifty locations and 259 Dollar locations across Europe. For more information on European locations, visit and

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.


Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Trends Moving the Truck Market

Storylines that emerged from the 2018 Work Truck Show include the increasing need for on-site productivity, inclusion of active safety systems in trucks, DPF frustrations affecting product decisions, data management, and the growing link between fleet management and company revenue.

MIT Study Reinforces the Newfound Importance of Fleet

Uber and Lyft drivers make far less when factoring vehicle expenses, though the actual numbers are now in dispute. A proper lifecycle cost analysis would’ve helped, and shows the benefit of collaboration with fleet professionals.

What a Connected Fleet Means to Avis (and Car Rental)

Counter bypass is just the beginning. The promise of a “data-driven ecosystem” that connects renters with the rental agency, retail services, and even the city is a better managed fleet, an improved user experience, and new revenue opportunities during the rental itself.

Job Finder: Access Top Talent. Fill Key Positions.