Dollar Thrifty Automotive Group Announces Expansion of Brands in Europe
Dollar Rent A Car and Thrifty Car Rental will open over 100 locations in several European countries.
Dollar Thrifty Automotive Group Inc., a wholly-owned subsidiary of Hertz Global Holdings Inc., announced the expansion of its Dollar Rent A Car and Thrifty Car Rental brands in Europe. Since February 2013, the company has opened 114 corporate locations in France, Spain and Luxembourg, with 22 more locations scheduled to open in Spain in the coming weeks.
Additionally, the company reacquired the Dollar and Thrifty brand rights from Benelux franchise partner, 24 Mobility, and will open nine locations in Belgium and the Netherlands under corporate ownership by the end of June.
Many of the new Dollar and Thrifty stores are located in key leisure destinations for European travelers. These include an in-terminal presence at the Charles de Gaulle (CDG), Orly (ORY) and Nice (NCE) airports in France as well as the Malaga (AGP) and Barcelona (BCN) airports in Spain.
"We have a long-term growth strategy for the Dollar and Thrifty brands internationally with a focus on key leisure destinations, such as the recent and planned openings in France, Spain and in the Benelux area," said Mark Frissora, chairman and CEO of Hertz Global Holdings Inc. "Europe is a high-priority market for the Dollar and Thrifty brands, and this is only the start of our plans for rapid international growth which includes the Middle East and Africa, in addition to further expansion in Europe."
The latest openings bring the brands' totals to 335 Thrifty locations and 259 Dollar locations across Europe. For more information on European locations, visit www.dollar.com and www.thrifty.com.
More Rental Operations

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
Government Affairs Executive Wins Leading Rental Car Industry Award
Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.
Read More →
Green Motion Expands Its African Presence with Mozambique Launch
This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.
Read More →
RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech
Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.
Read More →
NextPass Expands Toll Payment Service to Highway In Toronto
Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.
Read More →
Zubie, PurCo Integrate Rental Damage Detection With Telematics
The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.
Read More →
U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026
LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.
Read More →
Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services
The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.
Read More →
Why Car Rental Can No Longer Run On Workarounds
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
