Dollar Thrifty Automotive Group Announces Expansion of Brands in Europe

Dollar Thrifty Automotive Group Inc., a wholly-owned subsidiary of Hertz Global Holdings Inc., announced the expansion of its Dollar Rent A Car and Thrifty Car Rental brands in Europe. Since February 2013, the company has opened 114 corporate locations in France, Spain and Luxembourg, with 22 more locations scheduled to open in Spain in the coming weeks.

Additionally, the company reacquired the Dollar and Thrifty brand rights from Benelux franchise partner, 24 Mobility, and will open nine locations in Belgium and the Netherlands under corporate ownership by the end of June.

Many of the new Dollar and Thrifty stores are located in key leisure destinations for European travelers. These include an in-terminal presence at the Charles de Gaulle (CDG), Orly (ORY) and Nice (NCE) airports in France as well as the Malaga (AGP) and Barcelona (BCN) airports in Spain.

"We have a long-term growth strategy for the Dollar and Thrifty brands internationally with a focus on key leisure destinations, such as the recent and planned openings in France, Spain and in the Benelux area," said Mark Frissora, chairman and CEO of Hertz Global Holdings Inc. "Europe is a high-priority market for the Dollar and Thrifty brands, and this is only the start of our plans for rapid international growth which includes the Middle East and Africa, in addition to further expansion in Europe."

The latest openings bring the brands' totals to 335 Thrifty locations and 259 Dollar locations across Europe. For more information on European locations, visit www.dollar.com and www.thrifty.com.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Will Cars Become Transportation Appliances?

The cars are still the stars, but this year’s L.A. Auto Show revealed an auto industry at a crossroads.

U.S. Car Rental: Sanity in the Face of Disruption

A newfound austerity in fleeting is producing a domino effect of benefits for 2018.

Understanding The Fleetification of Everything

As fleet miles increase exponentially, and as new stratum of fleet enter both consumer and business use cases, the "founding fathers" who gathered at Fleet Forward in Miami last week have some work to do.

Job Finder: Access Top Talent. Fill Key Positions.

>