Hertz Announces Global Launch of Hertz 24/7
Hertz 24/7 brings together car-sharing technology with "anytime, anywhere, any car" rental service.
Hertz Corp. announces the global launch of Hertz 24/7, a new rental service available any time, day or night. The expansion will allow customers to rent vehicles near their home or work when needed and for any length of time -- hourly, daily, weekly or monthly.
"Driven by the company's award-winning technology, Hertz is reinventing the car rental industry by putting the rental process in the hands of consumers,” said Mark P. Frissora, Hertz chairman and chief executive officer. “Technology-enhanced vehicles will be available close to where customers live or work, making it easier than ever to reserve and quickly pick up a rental vehicle at the customer's convenience. Urban and suburban customers will be able to rent a much wider variety of vehicles at any hour – not just weekdays 9 to 5 when a neighborhood rental location is open. ..."
Once a member, the Hertz 24/7 customer experience includes clicking on hertz247.com or hertz.com from your mobile device or laptop and completing the 24/7 reservation process in a few minutes. Once getting to the car, swipe the 24/7 key fob against the reader on the windshield to unlock the doors, and then retrieve the keys tethered to the dashboard.
Hertz 24/7 service is available today at 1,800 neighborhood and airport locations in the U.S., France, Germany, the U.K., Spain and Australia with plans to be in more than 2,000 locations by year end. The company now has 35,000 vehicles (cars, mini-vans, vans and SUVs) equipped for 24/7 rentals. By 2016, Hertz will be prepared to have approximately 500,000 Hertz 24/7-enabled vehicles in service globally.
For more information, visit www.hertz247.com.
More Rental Operations

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
