Thrifty Free Rental Email Mistakenly Sent to Wrong Customers

An emailed offer for a free one-day rental from Thrifty went to the wrong customers, according to an Associated Press report.

Paula Rivera, Hertz’s manager of public affairs North America, told The Associated Press that the offer was meant only for select members of Thrifty’s Blue Chip frequent-renter program. The email offered a free day of rental after the Blue Chip member paid for 16 days of rentals.

Last Friday night, the offer was emailed to all customers that had simply signed up to be on Thrifty’s email list, Rivera told The Associated Press.

“Unfortunately, this was a human error, and as soon as we became aware of the mass email distribution, we took steps to correct the situation,” Rivera told The Associated Press.

A follow-up email was sent to customers on Saturday that indicated the mistake: “We’re very sorry for any confusion our eagerness may have caused.”

Click here for the full Associated Press report:
http://www.mercurynews.com/business/ci_23479994/free-rental-car-oops-thrifty-says-email-offer

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Another Ridiculous “Used Fleet Vehicle” Scandal

While media reports concentrate on the sting and the “outrage,” where’s the empirical evidence that fleet vehicles are less mechanically sound than vehicles sold from private owners?

Will IoT Herald a New Era in Fleet Efficiency?

With the ELD rule finally in effect, small fleet operators need to hunt for new efficiencies. In transportation logistics, Internet of Things (IoT) systems could have similar lasting impacts as telematics.

Will Cars Become Transportation Appliances?

The cars are still the stars, but this year’s L.A. Auto Show revealed an auto industry at a crossroads.

Job Finder: Access Top Talent. Fill Key Positions.

>