Dollar Thrifty Faces Class-Action Claims
Dollar Thrifty Automotive Group is accused of adding extra charges onto rental car contracts.
Accused of adding extra charges onto rental car contracts and violating consumer protection statutes, Dollar Thrifty Automotive Group (DTAG) is facing class-action claims from customers that could advance to trial. According to the McKinnon and Tool v. Dollar Thrifty Automotive Group case, Sandra McKinnon and Kirsten Tool are suing the rental company for allegedly defrauding them and other customers in California and Oklahoma.
After allegedly orally declining additional services such as damage waivers and insurance, the plaintiffs claim that Dollar employees misled them into checking boxes on the electric signature pad that actually added the extra services.
For example, the complaint alleges that because the agent didn’t discuss the total amount charged at pickup, McKinnon was charged an additional $359.65 (from her original online reservation rate) when she returned the car, according to the McKinnon opinion.
“Plaintiffs suggest that defendants rely on the hustle and rush of airports to send their customers away without having reviewed their rental charges, thereby giving defendants a basis for claiming that their customers routinely agree to the add-on charges,” according to the opinion written by U.S. District Judge Samuel Conti.
On July 3, the U.S. District Court for the Northern District of California refused to dismiss all the class-action claims against DTAG.
“Based on plaintiffs’ reasonably specific pleadings, defendants have a national scheme involving providing low reservation rates and then tricking customers into paying more once they pick up their cars,” according to Conti's opinion. “… Defendants’ conduct is more than mere endemic dishonesty — it is actionable under the unfair competition law as an unfair and fraudulent business practice.”
In addition, Conti found that DTAG’s online reservation confirmation should be viewed as a contract: “Defendants’ refusal to honor the confirmation price in anyway, and in fact to convince plaintiffs of the price’s validity and then alter it secretly, was a breach.”
By Amy Winter
More Rental Operations

The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
