Auto Rental News
MenuMENU
SearchSEARCH

FTC Issues Final Approval of Hertz-Dollar Thrifty Deal

The modified final order adjusts some of the dates by which Hertz must transfer certain airport rental locations, clarifies some details regarding the possible resale of the divested assets and notification of key staffing changes.

by Staff
July 11, 2013
2 min to read


The Federal Trade Commission has approved a slightly modified version of a settlement requiring Hertz Global Holdings Inc. to sell a number of assets in conjunction with its $2.3 billion acquisition of Dollar Thrifty Automotive Group Inc.

Under the settlement with the FTC, Hertz agreed to sell its Advantage Rent A Car business to Financial Services of North America (FSNA), along with the rights to 29 of Dollar Thrifty’s airport-based rental locations around the country, creating an independent rental car company with 72 locations.

Ad Loading...

Sixteen of the Dollar Thrifty locations were divested to FSNA shortly after the deal was completed, and most of the rest have been transferred in recent months, including the location at Ronald Reagan Washington National Airport (DCA), according to the FTC. The only remaining locations — those at New York City airports — will be transferred shortly.

The modified final order approved by the Commission adjusts some of the dates by which Hertz must transfer certain airport rental locations to the acquirer and clarifies some details regarding the possible resale of the divested assets by the acquirer and notification of key staffing changes. In addition, the modified order requires the divestiture of the Dollar Thrifty location at DCA, rather than the Advantage desk as originally contemplated, says the FTC.

The Commission vote approving the modified final order was 3-0-1, with Commissioner Joshua D. Wright not participating. Letters from members of the public who commented on it can be found on the FTC’s website. (FTC File No. 121-0120; the staff contacts are Michael R. Moiseyev, Bureau of Competition, 202-326-3106, and Daniel P. Ducore, Bureau of Competition, 202-326-2526.)

"We are pleased that the FTC has officially concluded its review of the Dollar Thrifty transaction," said Mark P. Frissora, Hertz chairman and chief executive officer. "Throughout this process we have worked closely with the agency, and the result has been a transaction that we believe will benefit our customers and shareholders for years to come."

Tom McDonnell, FSNA’s chairman and chief executive officer, said: "All of our team members and our partners have worked diligently through this transition and we are extremely pleased with completion of the acquisition process. We are making great progress in growing all of our brands."

Ad Loading...

Click here for the full FTC modified final order: http://www.ftc.gov/os/caselist/1010137/130711hertzdo.pdf

More Rental Operations

Collage of cleaning car interior
Rental Operations•November 5, 2026

How Better Cleaning Processes Improve Rental Fleet Efficiency

A consistent approach to vehicle cleaning helps rental operators reduce turnaround delays and return vehicles to service without compromising cleanliness.

Read More →
Paperwork sits in front of a black Lamborghini
Rental Operations•November 1, 2026

Clean on Paper: Red Flags in Exotic Car Rental Verification

A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)

Read More →
display of Turo's FSD homepage
Rental Operations•by Chris Brown•October 28, 2026

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals

The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.

Read More →
Ad Loading...
Two identical rental cars, two different prices
Rental Operations•Cover Story•October 26, 2026

How Rental Operators Can Navigate Personalized Pricing Rules

As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.

Read More →
a laptop shows different connectivity paths for car rental supply
Rental Operations•October 23, 2026

Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars

As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.

Read More →
thumbnail of title and photo of Joel Price and Chris Brown
Rental Operations•by Chris Brown•October 20, 2026

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?

With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.

Read More →
Ad Loading...
thumbnail what does it take to succeed in b2b rentals
Rental Operations•by Chris Brown•October 12, 2026

What Does It Take to Succeed in B2B Rentals?

The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.

Read More →
Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
Ad Loading...
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
Ad Loading...