Green Motion Opens First U.S. Franchise

Richard Lowden of Green Motion and Patricio Franulic of Total Auto Rent
Richard Lowden of Green Motion and Patricio Franulic of Total Auto Rent

U.K.-based car rental company Green Motion has announced the sale of its first U.S. franchise in Florida. Beginning Sept. 1, Total Auto Rent — an independent rental company in Miami — will partner with Green Motion to operate the franchise at the Miami International Airport as well as Miami’s South Beach.

“We are absolutely delighted that we have been able to reach agreement to open Green Motion’s first franchise in the United States,” said Richard Lowden, Green Motion International’s founder and chairman. “Total Auto Rent, under owner Patricio Franulic, already has an excellent reputation, and I am in no doubt whatsoever that the development of the Green Motion brand here in the USA is in safe hands. “

“For several years, we have been looking at the expansion of our already successful car hire business when we discovered the Green Motion franchise opportunity,” said Franulic. “We felt that their unique positioning of the brand with the provision of ecologically friendly vehicles, coupled with their expertise within the global rental industry, made them the right partners for our company.”

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

Job Finder: Access Top Talent. Fill Key Positions.