Six-City Survey: July Rates Continue Strong Showing

With the help of Jim Tennant of The Tennant Group and Michael Meyer of Rate-Highway Inc., we are conducting rate surveys on a weekly basis and providing analysis and comments where appropriate. We publish this monthly recap in our electronic edition and more comprehensive looks in the print editions.

Click graphs for larger view.
Click graphs for larger view.

The six-city rate quote monthly average continued its strong performance, now up over the previous year for eight of the last nine months. The July average was up $12.89 over July 2012. While not as strong as June’s $15.16 increase, any rental car manager in the country would be happy with a year-over-year increase of almost $13 per day.

For example, Boston’s average quote of $79.53 is the highest we have seen in the last two years and the second highest since we started the surveys. (Boston had an average quote of $80.80 in July 2011.)

Rate data provided by Rate-Highway, a leading provider of revenue management services for the auto rental industry. Rates are an average of aggregator/OTA rates for all vendors present in the markets listed on the date of the survey. These tables and graph show the average of all base rate quotes per day for an ICAR at the six airports shown, for arrivals 15 to 21 days ahead of the date of the survey, for two- and seven-day rentals. 
Rate data provided by Rate-Highway, a leading provider of revenue management services for the auto rental industry. Rates are an average of aggregator/OTA rates for all vendors present in the markets listed on the date of the survey. These tables and graph show the average of all base rate quotes per day for an ICAR at the six airports shown, for arrivals 15 to 21 days ahead of the date of the survey, for two- and seven-day rentals.

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