Avis Names "It's Your Space" Photo Contest Winner

Avis Car Rental has announced that Brian Turner of Augusta, Ga., is the grand prize winner of the "It's Your Space" Facebook photo contest. Turner will receive a 2014 BMW 328i for showing the world how an Avis vehicle is "Brian's space."

The "It's Your Space" photo contest was an extension of the Avis advertising campaign "The Professionals." Featuring celebrities including photographer Nigel Barker, golfer Steve Stricker, athlete Gabby Reece and chef Thomas Keller, the contest shows how each celebrity uses an Avis rental car as "their space" to meet their specialized needs.

For the "It's Your Space" contest, photo submissions were evaluated on creativity/originality, quality of submission and theme, and the winning photo was chosen by Barker, according to Avis.

"The 'It's Your Space' Facebook contest was designed to generate consumer interest and enthusiasm for the brand — and it did just that,” said Jeannine Haas, chief marketing officer, North America, Avis Budget Group. "In fact, the number of submissions exceeded our expectations and the Avis fan base on Facebook increased by 450%.”

Brian Turner's photo was taken while his friend Bob was driving to their next destination. The two, along with friend John, were on a road trip to explore each of the country's national parks.

"I chose Brian's photo as the winning image because I instantly felt like I was in 'his space,'" said Barker. "The sheer enthusiasm, energy and voyeuristic feel of the photo kept me wanting to go back and look at it."

For more information or to view the winning entry, visit www.avis.com.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Auto Manufacturers: Mobility Disruptors or Fleet Providers?

Maven’s Alex Keros shares insights into evolving smart mobility business models and new opportunities with fleet management.

What is Your Time Worth?

Personal observations of retail and travel transactions reveal just how much a consumer’s time is worth today, and how increasingly intolerant we are of inefficient transactions.

Safeguarding Your Business with Brokers

While the high-profile bankruptcy of Atlas Choice has left many car rental companies wary of working with brokers, rental companies can take steps to protect themselves and ensure a productive relationship.

Job Finder: Access Top Talent. Fill Key Positions.

>