Hertz’s Loyalty Program Recognized at COLLOQUY Awards

The Hertz Corp. has been awarded the 2013 COLLOQUY Loyalty Award. The Fourth Annual COLLOQUY Loyalty Awards honors innovations in loyalty marketing that are designed to enhance the consumer experience.

"This award in particular is a huge honor because we take great pride in our Gold Plus Rewards free loyalty program to give our customers the most valued car rental experience possible," said Mark P. Frissora, Hertz chairman and chief executive officer.

Hertz Gold Plus Rewards is a free loyalty rewards program that allows Hertz customers to earn points per qualifying dollar spent at Hertz and Hertz 24/7, which can be used for free rentals, upgrades and more, according to the company.

COLLOQUY, LoyaltyOne's global research group, launched its Loyalty Awards in 2010 to salute the most innovative, customer-committed Enterprise Loyalty initiatives in the industry. The Global challenge produced winners from the United States, Canada, Australia and the United Arab Emirates.

"The COLLOQUY Loyalty Awards confer the highest honor on companies that are unwavering in their efforts to put the customer at the center of all efforts," said COLLOQUY Editor-at-Large Dennis Armbruster. "The innovations on display in these winning programs, operated by these industry leaders, provide ample proof that the future of loyalty marketing is in good hands."

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Understanding The Fleetification of Everything

As fleet miles increase exponentially, and as new stratum of fleet enter both consumer and business use cases, the "founding fathers" who gathered at Fleet Forward in Miami last week have some work to do.

The Problem with Valuing Safety Technology

As advanced safety technologies have migrated to mainstream vehicles, retaining value for these options at resale remains an issue.

ELD Mandate: Is Your Head Still in the Sand?

If you think you have 11 weeks to implement an Electronic Logging Device system to meet the Dec. 18 compliance deadline, you really don’t — for a few reasons.

Job Finder: Access Top Talent. Fill Key Positions.

>