Bob Barton Appointed VP of Franchising at Hertz

Bob Barton has been appointed the VP of franchising at Hertz.
Bob Barton has been appointed the VP of franchising at Hertz.

Bob Barton has joined The Hertz Corp. as vice president of franchising and will oversee the U.S., Caribbean/Mexico/Latin America, Canada and Brazil for Hertz’s Dollar and Thrifty franchise business.

Prior to joining Hertz, Barton served as executive vice president and chief operating officer of Franchise Services of North America (FSNA), which owns and operates the Advantage Rent A Car and U-Save Car & Truck Rental brands. Barton oversaw the acquisition of Advantage from The Hertz Corp.

For many years a champion of the auto rental industry in fighting excise taxation, Barton was named the recipient of the 2009 Russell J. Bruno Award for outstanding service to the auto rental industry. He currently serves as president of the American Car Rental Association (ACRA).

Click here for links to Barton’s guest posts on the Auto Rental News website. 


  1. Tracy [ December 23, 2017 @ 12:01PM ]

    Bob Barton in collusion with Hertz made agreements to tank Advantage Car Rental. This is a mode of operation for Hertz and Macquarie two evil corporation if there is such a thing. Hope you all sleep well at night. You will reap what you sow sooner or later.

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.


Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Trends Moving the Truck Market

Storylines that emerged from the 2018 Work Truck Show include the increasing need for on-site productivity, inclusion of active safety systems in trucks, DPF frustrations affecting product decisions, data management, and the growing link between fleet management and company revenue.

MIT Study Reinforces the Newfound Importance of Fleet

Uber and Lyft drivers make far less when factoring vehicle expenses, though the actual numbers are now in dispute. A proper lifecycle cost analysis would’ve helped, and shows the benefit of collaboration with fleet professionals.

What a Connected Fleet Means to Avis (and Car Rental)

Counter bypass is just the beginning. The promise of a “data-driven ecosystem” that connects renters with the rental agency, retail services, and even the city is a better managed fleet, an improved user experience, and new revenue opportunities during the rental itself.

Job Finder: Access Top Talent. Fill Key Positions.