Bob Barton Appointed VP of Franchising at Hertz

Bob Barton has been appointed the VP of franchising at Hertz.
Bob Barton has been appointed the VP of franchising at Hertz.

Bob Barton has joined The Hertz Corp. as vice president of franchising and will oversee the U.S., Caribbean/Mexico/Latin America, Canada and Brazil for Hertz’s Dollar and Thrifty franchise business.

Prior to joining Hertz, Barton served as executive vice president and chief operating officer of Franchise Services of North America (FSNA), which owns and operates the Advantage Rent A Car and U-Save Car & Truck Rental brands. Barton oversaw the acquisition of Advantage from The Hertz Corp.

For many years a champion of the auto rental industry in fighting excise taxation, Barton was named the recipient of the 2009 Russell J. Bruno Award for outstanding service to the auto rental industry. He currently serves as president of the American Car Rental Association (ACRA).

Click here for links to Barton’s guest posts on the Auto Rental News website. 

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Will Cars Become Transportation Appliances?

The cars are still the stars, but this year’s L.A. Auto Show revealed an auto industry at a crossroads.

U.S. Car Rental: Sanity in the Face of Disruption

A newfound austerity in fleeting is producing a domino effect of benefits for 2018.

Understanding The Fleetification of Everything

As fleet miles increase exponentially, and as new stratum of fleet enter both consumer and business use cases, the "founding fathers" who gathered at Fleet Forward in Miami last week have some work to do.

Job Finder: Access Top Talent. Fill Key Positions.

>