Bob Barton Appointed VP of Franchising at Hertz

Bob Barton has been appointed the VP of franchising at Hertz.
Bob Barton has been appointed the VP of franchising at Hertz.

Bob Barton has joined The Hertz Corp. as vice president of franchising and will oversee the U.S., Caribbean/Mexico/Latin America, Canada and Brazil for Hertz’s Dollar and Thrifty franchise business.

Prior to joining Hertz, Barton served as executive vice president and chief operating officer of Franchise Services of North America (FSNA), which owns and operates the Advantage Rent A Car and U-Save Car & Truck Rental brands. Barton oversaw the acquisition of Advantage from The Hertz Corp.

For many years a champion of the auto rental industry in fighting excise taxation, Barton was named the recipient of the 2009 Russell J. Bruno Award for outstanding service to the auto rental industry. He currently serves as president of the American Car Rental Association (ACRA).

Click here for links to Barton’s guest posts on the Auto Rental News website. 

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

Car Rental’s Call to Action on Autonomous Vehicles

The car rental industry has built-in advantages to support a world with driverless cars, but it needs to take the next step in partnering with autonomous vehicle stakeholders.

Job Finder: Access Top Talent. Fill Key Positions.