Bob Barton Appointed VP of Franchising at Hertz

Bob Barton has been appointed the VP of franchising at Hertz.
Bob Barton has been appointed the VP of franchising at Hertz.

Bob Barton has joined The Hertz Corp. as vice president of franchising and will oversee the U.S., Caribbean/Mexico/Latin America, Canada and Brazil for Hertz’s Dollar and Thrifty franchise business.

Prior to joining Hertz, Barton served as executive vice president and chief operating officer of Franchise Services of North America (FSNA), which owns and operates the Advantage Rent A Car and U-Save Car & Truck Rental brands. Barton oversaw the acquisition of Advantage from The Hertz Corp.

For many years a champion of the auto rental industry in fighting excise taxation, Barton was named the recipient of the 2009 Russell J. Bruno Award for outstanding service to the auto rental industry. He currently serves as president of the American Car Rental Association (ACRA).

Click here for links to Barton’s guest posts on the Auto Rental News website. 

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Five Business Model Trends for 2017

As new forms of mobility take flight, the borders with traditional car rental are starting to erode.

Are Commercial Drone Deliveries Eminent in the U.S.?

Amazon just delivered its first package by drone in England. Will U.S. delivery fleets be able to take advantage soon?

Autonomous Vehicles and the Changing Role of the Fleet Manager

With fewer drivers and substantially longer fleet lifecycles, fleet managers will pivot to new job functions.

Job Finder: Access Top Talent. Fill Key Positions.