Hertz UAE Opens New Airport Location
Hertz UAE is now operating at Dubai World Central - Al Maktoum International Airport in Jebel Ali, Dubai. This is the 19th Hertz location in the United Arab Emirates.
Hertz UAE has opened a new car rental location at Dubai World Central - Al Maktoum International Airport in Jebel Ali, Dubai.
The new Hertz location, its 19th in the United Arab Emirates, will capitalize on the increasing amount of air traffic and business flowing through Dubai World Central, according to Hertz.
“The new Hertz UAE location at Dubai World Central is an important step for us as we continue to expand our car rental network across strategic locations with key business links,” said Nigel Johnson, general manager of Hertz UAE. “This is our fifth airport location in the UAE, and establishing an early presence here is crucial. Not only is DWC home to what soon will be the largest world-class airport in the world, it is also a fully integrated economic zone supporting logistics, aviation, commercial, exhibition, humanitarian, residential and leisure-related businesses."
This new Hertz UAE branch joins other Hertz airport locations at Dubai International Airport, the Abu Dhabi International Airport and Sharjah International Airport.
To celebrate the new location, Hertz UAE is offering its DWC customers two free Global Village tickets and a 25% discount on a car wash, says the company. In addition, customers can also collect frequent flyer miles with airline partners Emirates and Etihad Airways when renting a car.
More Rental Operations

Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
