The Hertz Corp. has announced that Thomas (Tom) C. Kennedy has been appointed senior executive vice president and chief financial officer, effective Dec. 9.

David J. Rosenberg, who has been serving as interim chief financial officer since Oct. 1, will assist Kennedy during a transition period before taking on another senior role in the company's finance area.

Kennedy has been serving as executive vice president and chief financial officer of Hilton Worldwide Inc. since 2008. In this position, he has been responsible for balance sheet restructuring and deleveraging initiatives, financial planning and forecasting process improvements, and company-wide efficiency programs.

From 2003 through 2007, Kennedy served as executive vice president and chief financial officer for the Vanguard Car Rental Group (National Car Rental and Alamo Rent-A-Car brands). He was part of the senior leadership team, which engineered the transformation and ultimate sale of Vanguard's European business to Eurazeo and the sale of the North American business to Enterprise Rent-a-Car.

"Tom has demonstrated excellent leadership skills in two previous CFO assignments with multi-national, travel industry companies," said Mark P. Frissora, Hertz chairman and chief executive officer. "His experience will be invaluable at Hertz as we continue to integrate Dollar Thrifty and evaluate strategic options and future capital deployment strategies going forward."