Expedia Drops in Google Page Rankings

A Bloomberg Businessweek article reported that Expedia has experienced a 25% drop in its website’s page rankings for travel-related searches on Google, according to Searchmetrics, a search-engine research firm. The decrease is presumed to be a result of Expedia’s “unnatural links” to Expedia.com that are posted on travel blogs and other websites.

Utilizing artificial search engine optimization (SEO) efforts including unnatural links, sponsored links, link farms and other paid linking aren’t considered favorable practices to Google, according to the Businessweek report.

Over the past few years, Google has launched efforts — such as Panda and Penguin — to both target and decrease the rankings of websites that artificially boosted page rankings.

As a result of its low search rankings, Expedia will most likely see at least a 20% decline in website traffic, Marcus Tober, Searchmetrics’s founder and president, told Businessweek. Additionally, Expedia’s stock price dropped 4% on Jan. 21.

Click here for the full Businessweek article: http://www.businessweek.com/articles/2014-01-23/expedia-books-a-painful-trip-down-googles-search-results

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Car Rental Rates Up, Fleet Sales Down — Correlation?

Car rental companies’ recent fleet discipline is needed now more than ever.

Hertz, Avis Autonomy Partnerships: Good First Steps on a Long Path

Two new autonomous vehicle project partnerships bring the importance of fleet management to the fore.

An Inside Look at Car Rental in China

A trip to a new car rental convention in Guangzhou reveals a booming market, yet one facing unique challenges.

Job Finder: Access Top Talent. Fill Key Positions.

>