National Ranks High For Customer Experience

National Car Rental scored the highest in the car rental industry in Forrester Research’s Customer Experience Index, 2014, with a score of 74, says Forrester. The other rental industries included Dollar Rental Car (71), Budget Rent A Car (71), Avis Rent A Car (71), Enterprise Rent-A-Car (71), Hertz (66) and Alamo Rent A Car (65), according to Forrester.

The survey benchmarks the quality of customer experience provided by 175 major U.S. brands across 14 industries, including retailers, hotels, airlines and investment firms.

Conducted in October 2013, Forrester Research’s Customer Experience Index is based on online responses from more than 7,500 U.S. consumers.

“At National, we work hard to make things easy, efficient and convenient for our customers and to provide them with an enjoyable rental experience,” said Rob Connors, National’s assistant vice president of brand marketing. “It’s gratifying to hear from our customers themselves that those efforts are paying off.”

National is known for its focus on business travelers and the convenience and choice offered by its Emerald Club loyalty program, says the company.

For more information, visit www.nationalcar.com.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

Car Rental’s Call to Action on Autonomous Vehicles

The car rental industry has built-in advantages to support a world with driverless cars, but it needs to take the next step in partnering with autonomous vehicle stakeholders.

Job Finder: Access Top Talent. Fill Key Positions.