Hertz Upgrades Rewards Loyalty Program

Hertz has upgraded its Gold Plus Rewards loyalty program to make it easier for members to achieve higher ranks, earn and redeem extra points and access account balance information.

In addition to allowing members to upgrade monthly, the rental thresholds required to achieve and retain status have been lowered. Seven rentals qualify for Five Star (previously 10) and 20 rentals qualify for President’s Club (previously 40), says Hertz.

New services and enhancements include quicker enrollment, a faster rental process and mobile alerts. Additionally, Hertz Gold Choice guarantees rental cars will be ready immediately at pick-up with the option to choose something different on the spot, according to Hertz.

Beyond earning points on rental charges, Gold Plus members can earn points with services such as Hertz NeverLost, fuel purchases, SiriusXM Satellite Radio and insurance coverage options. Hertz has also added new destinations to its network where members can redeem points for free days, including Ireland and Brazil.

From now until April 15, Gold Plus members can earn triple points on qualifying rentals, says Hertz.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Autonomous Vehicles and the Changing Role of the Fleet Manager

With fewer drivers and substantially longer fleet lifecycles, fleet managers will pivot to new job functions.

2017: Fleet Mix Will Be Paramount

Car rental companies are migrating to vehicle segments with better residual values, though not without bumps in the road.

Auto Rental Summit: Five Trend Lines

Taking in the seminars, discussions, and networking at the 2016 Auto Rental Summit, trend lines emerged around shifts in model mix, data protection issues, increasing labor costs, workforce engagement, and new platforms to rent cars.

Job Finder: Access Top Talent. Fill Key Positions.